Speed and a good price are not mutually exclusive—provided you go about it the right way. With a fair pricing strategy and proper preparation, a property can sell in just a few weeks. At Endurance, the average timeframe is 29 days, while achieving 99% of the asking price. Here is how to sell fast without underselling.
The right price from the start: the number one factor
This is the most powerful lever, by far. A correctly valued property attracts the maximum number of buyers in the first few days—the period when interest is strongest. Conversely, an overpriced property repels buyers, stagnates, and then undergoes price drops that send a negative signal to the market. We rely on real sales data by neighborhood, tracked through our Tardif Index and supplemented by QPAREB statistics, to set a price that sells without leaving money on the table.
Preparing the house to sell fast
A ready property sells faster and for more money. The essentials: decluttering and depersonalizing, making small visible repairs, deep cleaning, light home staging, and above all, professional photos (and ideally a video). Today, the first visit happens online: it is the photos that trigger—or don’t—the in-person visit.
Errors that slow down a sale
What causes a sale to drag on: an overly ambitious price, amateur photos, limited availability for viewings, a cluttered property, and rigid negotiation that scares off serious offers. Every additional week on the market costs money—in payments, taxes, and negotiating power.
Selling fast does not mean selling at a discount
Beware of a persistent myth: selling quickly is not synonymous with selling at a discount. In many cases, speed comes from an optimized and more efficient strategy—not from a sacrifice on price. A more aggressive marketing price, for example, attracts more buyers from the launch, creates competition, and can lead to a quick sale at the best price rather than a discount.
Before giving up or sacrificing your price, a consultation to evaluate all your options is essential. With the right support, one often finds a faster and more profitable path than what they thought they had to settle for.
Selling fast without even listing: the cash offer and off-market sale
At Endurance, you have the choice—and both options are available with us. First, our Cash Offer and off-market sale service: thanks to our network of qualified buyers—serious buyers, already prepared to purchase—we can sell certain properties without public listing and without a series of viewings, all while keeping you represented and protected by a broker.
Next, for a quick and hassle-free cash offer, our Vendu24h platform connects you with cash buyers: it is fast and certain, but generally below market value and without broker representation—a compromise to be made with full knowledge of the facts. Before choosing, a consultation to weigh all your options is essential: start with a free valuation.
FAQ
How long does it take to sell a house in Quebec?
It depends on the market and the sector. With the right price and good preparation, a few weeks are often enough—our average is 29 days.
Does lowering my price help sell faster?
The right price from the start is more effective than a series of reductions. A property that is well-valued at launch sells faster and for more than a property that is overpriced and then marked down.
Is selling quickly the same as selling at a discount?
Not necessarily. Speed often comes from an optimized strategy and a more aggressive marketing price that attracts more buyers. An instantaneous cash offer (such as via our Vendu24h platform) is fast and certain, but generally below value; with a broker, we aim for speed AND the best price. Before sacrificing your price, evaluate all your options in a consultation.
What is a cash offer?
A cash purchase offer, often without financing conditions, which allows for a quick transaction. We can provide access to this through our network of qualified buyers.
Can I sell without public viewings?
Yes, via an off-market sale: we target specific qualified buyers without public listing.
About the Author — David Tardif
Residential and commercial real estate broker (OACIQ, license E2815), founder of Endurance Real Estate Group by Tardif and creator of the Tardif Index. Over 20 years of experience, #1 award-winning team in Canada (Royal LePage 2024-2025), 375+ Google reviews 4.9/5. Learn more about David.