{"id":7482,"date":"2026-06-28T23:18:43","date_gmt":"2026-06-28T23:18:43","guid":{"rendered":"https:\/\/enduranceimmobilier.com\/non-classe\/marketing-plan-to-sell-your-home-what-sellers-really-need-to-understand-in-2026\/"},"modified":"2026-07-24T10:42:25","modified_gmt":"2026-07-24T10:42:25","slug":"marketing-plan-to-sell-your-home-what-sellers-really-need-to-understand-in-2026","status":"publish","type":"post","link":"https:\/\/enduranceimmobilier.com\/en\/blog\/marketing-plan-to-sell-your-home-what-sellers-really-need-to-understand-in-2026\/","title":{"rendered":"Marketing plan to sell your home: what sellers really need to understand in 2026"},"content":{"rendered":"\n<!-- ============================================================\n  ARTICLE COMPLET TOUT-INT\u00c9GR\u00c9 \u2014 Plan marketing pour vendre sa maison\n  Tout est inclus : article + vid\u00e9o YouTube + image (en ligne) + JSON-LD.\n  \u279c Colle TOUT ce fichier dans UN seul \u00e9l\u00e9ment \"Code\" de Bricks Builder.\n  \u279c Le <h1> est l'unique H1 de la page (si ton Hero a d\u00e9j\u00e0 un H1, mets-le en <h2>).\n  \u279c \u00c0 ajuster dans le VideoObject : \"uploadDate\" et \"duration\".\n============================================================ -->\n<style>\n.et-article{max-width:820px;margin:0 auto;font-family:inherit;line-height:1.7;color:#1f2937;}\n.et-article h1{font-size:2rem;line-height:1.25;margin:0 0 .6em;}\n.et-article h2{font-size:1.5rem;margin:1.8em 0 .5em;padding-top:.2em;}\n.et-article h3{font-size:1.2rem;margin:1.4em 0 .4em;}\n.et-article p{margin:0 0 1em;}\n.et-article ul,.et-article ol{margin:0 0 1em 1.2em;}\n.et-article li{margin:.3em 0;}\n.et-article a{color:#0f766e;text-decoration:underline;text-underline-offset:2px;}\n.et-article a:hover{color:#0b5b54;}\n.et-article blockquote{margin:1.2em 0;padding:1em 1.4em;border-left:4px solid #0f766e;background:#f0fdfa;border-radius:0 8px 8px 0;font-style:italic;}\n.et-lead{font-size:1.08rem;color:#374151;background:#f0fdfa;border-left:4px solid #0f766e;padding:1em 1.2em;border-radius:6px;}\n.et-callout{border-radius:8px;padding:1em 1.2em;margin:1.2em 0;border:1px solid #e5e7eb;}\n.et-callout p:last-child{margin-bottom:0;}\n.et-def{background:#f0f9ff;border-color:#bae6fd;}\n.et-why{background:#fffbeb;border-color:#fde68a;}\n.et-ex{background:#f0fdf4;border-color:#bbf7d0;}\n.et-warn{background:#fef2f2;border-color:#fecaca;}\n.et-note{background:#f8fafc;border-color:#e2e8f0;font-size:.95rem;color:#475569;}\n.et-callout strong.et-tag{display:block;font-size:.8rem;letter-spacing:.04em;text-transform:uppercase;margin-bottom:.3em;color:#0f766e;}\n.et-toc{background:#f8fafc;border:1px solid #e2e8f0;border-radius:8px;padding:1em 1.4em;}\n.et-toc ol{margin:.4em 0 0 1.2em;}\n.et-faq details{border:1px solid #e5e7eb;border-radius:8px;padding:.4em 1em;margin:.6em 0;background:#fff;}\n.et-faq summary{font-weight:600;cursor:pointer;padding:.5em 0;list-style:none;}\n.et-faq summary::-webkit-details-marker{display:none;}\n.et-faq summary::before{content:\"+\";display:inline-block;width:1.2em;color:#0f766e;font-weight:700;}\n.et-faq details[open] summary::before{content:\"\u2013\";}\n.et-cta{background:#0f766e;color:#fff;border-radius:12px;padding:1.6em 1.6em;margin:2em 0 0;}\n.et-cta h2{color:#fff;margin-top:0;}\n.et-cta p{color:#e6fffb;}\n.et-cta a.et-btn{display:inline-block;background:#fff;color:#0f766e;font-weight:700;text-decoration:none;padding:.7em 1.3em;border-radius:8px;margin-top:.6em;}\n.et-cta a{color:#fff;}\n.et-video{margin:1.6em 0;}\n.et-video__frame{position:relative;width:100%;padding-bottom:56.25%;height:0;border-radius:12px;overflow:hidden;box-shadow:0 8px 24px rgba(0,0,0,.15);}\n.et-video__frame iframe{position:absolute;top:0;left:0;width:100%;height:100%;border:0;}\n.et-fig{margin:1.6em 0;}\n.et-fig svg{width:100%;height:auto;border-radius:12px;border:1px solid #e5e7eb;display:block;}\n.et-fig figcaption,.et-video figcaption{font-size:.9rem;color:#6b7280;text-align:center;margin-top:.6em;}\n<\/style>\n\n<article class=\"et-article\">\n\n  <h1>Marketing plan to sell your home: what sellers really need to understand<\/h1>\n\n  <p class=\"et-lead\"><strong>In short:<\/strong> there is no \u201cmagic marketing plan\u201d that will sell your home faster and for more money. The real plan rests on two pillars: <strong>price<\/strong> (proper positioning) and <strong>presentation<\/strong> (photos and showcasing). Since the vast majority of buyers search on Centris, Realtor.ca, or through their broker\u2019s alerts, price determines whether your property is <em>seen<\/em>, and presentation determines whether it is <em>visited<\/em>. David Tardif, a real estate broker in Quebec and founder of <a href=\"https:\/\/enduranceimmobilier.com\/en\/\">Endurance Groupe Immobilier par Tardif<\/a>, explains in simple terms how to position a property properly.   <\/p>\n\n  <h2 id=\"reponse-rapide\">Quick response<\/h2>\n  <p>The best marketing plan to sell your home is to list it <strong>at the right price, in the right place, in its best light<\/strong>. Since the vast majority of buyers find their future property on recognized platforms (Centris, Realtor.ca, DuProprio) or through their broker\u2019s alerts, two elements decide almost everything: <strong>price<\/strong>, which determines whether your home appears in qualified buyers\u2019 searches, and <strong>visual presentation<\/strong>, which triggers the visit. Open houses, signs, and social media ads are useful complements, but none replaces proper positioning and professional photos. For a reliable starting point, request a <a href=\"https:\/\/enduranceimmobilier.com\/en\/sell\/\">free value opinion<\/a>.   <\/p>\n\n  <h2 id=\"comprendre-simplement\">Simple to understand<\/h2>\n  <p>Selling a home is a bit like putting a product on a store shelf. The list price is not always the price buyers are truly willing to pay. If your product sits on the shelf too long, it is almost never because it is \u201cbad\u201d: it is because the price, the presentation, or the timing is not aligned with what the market wants.  <\/p>\n  <p>Imagine two identical boxes, side by side. One is well lit, clean, and priced fairly. The other is in the shadows and costs 10% more. Which one sells? A home is the same: it is not advertising efforts that sell it, it is the balance between a <strong>fair price<\/strong> and a <strong>strong presentation<\/strong>.    <\/p>\n\n  <!-- ===== VID\u00c9O YOUTUBE ===== -->\n  <figure class=\"et-video\">\n    <div class=\"et-video__frame\">\n      <iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/RNK-41_iCEk\" title=\"Marketing plan to sell your home \u2014 David Tardif\" loading=\"lazy\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe>\n    <\/div>\n    <figcaption>David Tardif explains why price and presentation are the real marketing plan for selling a home.<\/figcaption>\n  <\/figure>\n\n  <nav class=\"et-toc\" aria-label=\"Table des mati\u00e8res\">\n    <strong>In this article<\/strong>\n    <ol>\n      <li><a href=\"#plan-magique\">Does the magic marketing plan exist?<\/a><\/li>\n      <li><a href=\"#comment-acheteurs-cherchent\">How buyers really search<\/a><\/li>\n      <li><a href=\"#prix-filtre\">Price: the first search filter<\/a><\/li>\n      <li><a href=\"#presentation\">Presentation: what triggers the visit<\/a><\/li>\n      <li><a href=\"#savoir-trop-cher\">How to know if your price is too high<\/a><\/li>\n      <li><a href=\"#bryanna\">Fixing a bad start: Bryanna\u2019s example<\/a><\/li>\n      <li><a href=\"#analyse-david\">David Tardif\u2019s analysis<\/a><\/li>\n      <li><a href=\"#faq\">Frequently Asked Questions<\/a><\/li>\n    <\/ol>\n  <\/nav>\n\n  <h2 id=\"plan-magique\">Does the magic marketing plan really exist?<\/h2>\n  <p>\u201cWhat is your marketing plan to sell my home?\u201d It is one of the first questions sellers ask, and that is normal: you do not sell a home every day. So, this magic plan that some brokers describe as a \u201cunique strategy\u201d\u2026 does it really exist? <\/p>\n  <p>Here is the honest answer: <strong>the marketing plan that sells your home is, first and foremost, the price.<\/strong> The market price \u2014 how your property is positioned relative to others \u2014 is the number-one factor in a successful sale.<\/p>\n  <div class=\"et-callout et-def\"><strong class=\"et-tag\">Simple definition<\/strong><p>The <strong>market price<\/strong> is the price at which your property is listed at the start. It is not a promise of sale, but a strategic positioning to expose your home to the largest number of qualified buyers. <\/p><\/div>\n  <p>Open houses, social media, and signs can help. But to understand what really matters, you have to go to the source: how do buyers actually search, in practical terms? <\/p>\n\n  <h2 id=\"comment-acheteurs-cherchent\">How buyers really search today<\/h2>\n  <p>Buyers are the raw material of a successful transaction. Without a buyer, there is no sale. Let\u2019s look at their method.  <\/p>\n  <p><strong>Broker collaboration is the norm.<\/strong> In Quebec, a large share of buyers are represented by <strong>their own broker<\/strong>, often from a different agency than the seller\u2019s. In fact, the OACIQ reminds us that the seller\u2019s broker must expose the property to the <a href=\"https:\/\/www.oaciq.com\/fr\/titulaires-de-permis\/lignes-directrices\/ligne-directrice-collaboration-et-partage-de-retribution\/presentation-des-propositions-de-transaction\/\" target=\"_blank\" rel=\"noopener\">largest number of buyers possible<\/a> to obtain the best price. Other buyers handle things on their own or contact the broker listed on the sign directly.  <\/p>\n  <div class=\"et-callout et-note\"><strong class=\"et-tag\">Good to know: the end of dual representation<\/strong><p>Since <strong>June 10, 2022<\/strong>, the Real Estate Brokerage Act has prohibited dual representation in residential transactions: the same broker can no longer represent both the seller and the buyer in the same transaction. If you contact a seller\u2019s broker directly, they must remain neutral toward you. To be truly advised and protected, a buyer must sign their own buyer brokerage contract \u2014 that is the essence of <a href=\"https:\/\/enduranceimmobilier.com\/en\/buy\/\">buyer representation<\/a>.  <\/p><\/div>\n  <p><strong>The vast majority of buyers find their home on platforms.<\/strong> Today, most buyers discover their future property through recognized platforms \u2014 Centris, Realtor.ca, DuProprio \u2014 or through <strong>alerts<\/strong> set up by their broker. A minority uses other channels: social media, private sales, word of mouth. <\/p>\n  <p>The conclusion is simple: if the vast majority of sales go through these platforms, then what makes the difference are the two factors that act like a magnet or a repellent: <strong>price and presentation<\/strong>.<\/p>\n\n  <h2 id=\"prix-filtre\">Price: the first search filter<\/h2>\n  <p>On Centris or Realtor.ca, no one searches at random. Buyers set up <strong>alerts<\/strong> with precise criteria: area, property type, number of bedrooms and, above all, a <strong>maximum price<\/strong>. <\/p>\n  <div class=\"et-callout et-def\"><strong class=\"et-tag\">Simple definition<\/strong><p>An <strong>alert<\/strong> is an automated search. As soon as a property matching the buyer\u2019s criteria comes on the market, they receive a notification. If they set their budget at $400,000, they will not see properties listed at $405,000.  <\/p><\/div>\n  <p><strong>The psychological barrier of filters.<\/strong> A home worth $395,000 but listed at $405,000 \u201cto leave some room\u201d <strong>disappears instantly<\/strong> from the alerts of all buyers who capped their search at $400,000. The seller excludes themselves from their best pool of buyers. <\/p>\n  <p><strong>Immediate comparison.<\/strong>  In three clicks, a buyer compares your price with similar properties sold recently in the same area. Price <strong>hides or reveals<\/strong> the true value. <\/p>\n  <div class=\"et-callout et-ex\"><strong class=\"et-tag\">Concrete example<\/strong><p>If three similar condos sold between $520,000 and $540,000 in your building, but you list yours at $599,000, the market will perceive it as overpriced, even if it is in perfect condition.<\/p><\/div>\n  <div class=\"et-callout et-why\"><strong class=\"et-tag\">Why it matters<\/strong><p>A price that is too high drives away the <strong>best buyers in the very first weeks<\/strong>, precisely when a property attracts the most attention.<\/p><\/div>\n\n  <h2 id=\"presentation\">Presentation: what triggers the visit<\/h2>\n  <p>Price makes your home <strong>appear<\/strong>. But it is <strong>visual presentation<\/strong> that pushes the buyer to click and request a visit. <\/p>\n  <p><strong>The 3-second rule.<\/strong>  The cover photo decides whether the buyer scrolls through your listing or moves on to the next one. Three seconds, no more. <\/p>\n  <p><strong>The \u201cwow\u201d effect.<\/strong>  Dark photos or cluttered rooms kill interest instantly. Conversely, clean staging, professional photos, and a video tour create a sense of urgency and competition. <\/p>\n  <div class=\"et-callout et-def\"><strong class=\"et-tag\">Simple definition<\/strong><p><strong>Home staging<\/strong> is the art of presenting a property in its best light: declutter, depersonalize, highlight light and space, so the buyer can picture themselves living there.<\/p><\/div>\n  <p>In summary: a poorly presented property, even at the right price, does not attract attention; an overpriced property, even with great photos, will not be seen by qualified buyers. Success depends <strong>entirely<\/strong> on the balance of these two pillars. That is exactly the foundation of <a href=\"https:\/\/enduranceimmobilier.com\/en\/sell\/\">Endurance\u2019s marketing plan<\/a>: professional HDR photos, a Matterport 3D tour, and maximum exposure.  <\/p>\n\n  <h2 id=\"savoir-trop-cher\">How to know if your price is too high<\/h2>\n  <p>Once it is online, the market responds quickly. Within your area\u2019s <strong>median selling time<\/strong>, three scenarios are possible. <\/p>\n  <div class=\"et-callout et-def\"><strong class=\"et-tag\">Simple definition<\/strong><p>The <strong>median selling time<\/strong> is the typical time a comparable property takes to sell in your area. It is your benchmark for judging whether things are moving normally. <\/p><\/div>\n  <ol>\n    <li><strong>Quick visits, interest, offers.<\/strong>  You got it right. The market validates your positioning. <\/li>\n    <li><strong>Visits, but no offers.<\/strong>  The market considers you overpriced, generally by 5% to 10%. An adjustment will be necessary. <\/li>\n    <li><strong>No visits.<\/strong>  The market rejected you upfront: too expensive relative to the location or condition, sometimes both.<\/li>\n  <\/ol>\n\n  <figure class=\"et-fig\">\n  <img decoding=\"async\" src=\"https:\/\/enduranceimmobilier.com\/wp-content\/uploads\/2026\/06\/3-scenarios-prix-mise-en-marche-immobilier.avif\" alt=\"Three scenarios after listing a property in Quebec based on price\" width=\"1200\" height=\"675\" loading=\"lazy\"\/>\n  <figcaption>The 3 scenarios to watch from the moment your property is listed.<\/figcaption>\n<\/figure>\n  <p>Buyers have access to information. They know how long you have been for sale, whether your listing has <strong>expired<\/strong> or whether you have <strong>withdrawn<\/strong> your home from the market. <\/p>\n  <div class=\"et-callout et-def\"><strong class=\"et-tag\">Simple definition<\/strong><p>An <strong>expired listing<\/strong> is a property put up for sale that did not sell before the end of the brokerage contract. A <strong>withdrawn property<\/strong> was taken off the market by the seller before the end of the contract. In both cases, it is a signal buyers notice.  <\/p><\/div>\n  <p>Most buyers then wonder: \u201cIs this a good purchase? And the day I want to resell, will it resell well?\u201d If the home lingers, the perceived answer is not reassuring. Tracking market signals in real time is exactly the role of the <a href=\"https:\/\/enduranceimmobilier.com\/en\/tardif-index\/\">Tardif Index<\/a>. <\/p>\n\n  <h2 id=\"bryanna\">Fixing a bad start: Bryanna\u2019s example<\/h2>\n  <p>Can you recover from a bad launch?  <strong>Yes, but you have to do it properly.<\/strong><\/p>\n  <p>A few years ago, a client \u2014 let\u2019s call her Bryanna \u2014 wanted to sell her condo. The recommended positioning was <strong>$500,000<\/strong>; she preferred to list it at <strong>$550,000<\/strong>. The warning was clear: at that price, the condo would be \u201coverlisted\u201d and would push away a solid pool of buyers. Her decision was respected, with a <strong>review date<\/strong> planned in advance. As expected: two weeks, no visits, no offers.    <\/p>\n  <p>We went back to the initial strategy. The property was repositioned at <strong>$499,000<\/strong>\u2026 and sold <strong>three days later for $545,000<\/strong>. <\/p>\n  <p>\u201cThat makes no sense!\u201d On the contrary. Here is the mechanism, and it is essential. <strong>You do not do a simple price reduction<\/strong>: it leaves a visible history and sends the signal \u201cno one wanted it.\u201d The right method:  <\/p>\n  <ol>\n    <li><strong>Cancel the brokerage contract<\/strong> with the broker.<\/li>\n    <li><strong>Bring the property back as a new listing<\/strong>, with refreshed text and photos.<\/li>\n    <li><strong>Reposition the price meaningfully<\/strong>, enough to reach another layer of buyers.<\/li>\n  <\/ol>\n  <p>When you cancel and restart cleanly, the price history no longer appears, and buyers and brokers receive a <strong>new alert<\/strong> for an updated property. That is what generated competition. <\/p>\n  <div class=\"et-callout et-warn\"><strong class=\"et-tag\">Warning<\/strong><p>This strategy must be executed properly and in compliance. It is not a trick to improvise: it is a strategic decision that must be planned with an experienced broker. <\/p><\/div>\n  <p><strong>One important truth to finish:<\/strong> whether you are a seller, buyer, broker, or appraiser, no one can predict a home\u2019s sale price with exact accuracy. You can establish a <strong>positioning<\/strong>, then let the market speak freely. That is the real marketing plan: no magic formula, but strategy, rigor, and an honest reading of the market.  <\/p>\n\n  <h2 id=\"ce-que-ca-veut-dire\">What this means for you<\/h2>\n  <h3>For sellers<\/h3>\n  <ul>\n    <li><strong>Price is your real marketing plan.<\/strong>  A fair price makes you visible; a price that is too high makes you invisible to the best buyers.<\/li>\n    <li><strong>Presentation determines the visit.<\/strong>  Invest in professional photos and careful staging.<\/li>\n    <li><strong>Watch the signals in the first few weeks<\/strong> and correct a bad start intelligently.<\/li>\n  <\/ul>\n  <p>Endurance\u2019s approach confirms it in the field: on average <strong>99% of the asking price achieved<\/strong> and <strong>29 days average time on market<\/strong>. The starting point is the <a href=\"https:\/\/enduranceimmobilier.com\/en\/sell\/\">value opinion<\/a>. <\/p>\n  <h3>For buyers<\/h3>\n  <ul>\n    <li><strong>Set up your alerts with a realistic budget<\/strong>: good, well-priced properties move fast.<\/li>\n    <li><strong>A property that comes back \u201cas new\u201d is worth a look<\/strong>: it may have been repositioned.<\/li>\n    <li><strong>Be represented by your own broker<\/strong> and be pre-qualified. See <a href=\"https:\/\/enduranceimmobilier.com\/en\/buy\/\">buyer representation<\/a>. <\/li>\n  <\/ul>\n  <h3>For investors<\/h3>\n  <ul>\n    <li><strong>Price positioning also applies to plexes.<\/strong>  An overpriced building stays invisible to those filtering by yield. See <a href=\"https:\/\/enduranceimmobilier.com\/en\/properties\/\">available properties<\/a>. <\/li>\n    <li><strong>Look at real income and comparables<\/strong>, not the list price.<\/li>\n    <li><strong>Area liquidity matters.<\/strong> Track market pressure via the <a href=\"https:\/\/enduranceimmobilier.com\/en\/tardif-index\/\">Tardif Index<\/a> before buying.<\/li>\n  <\/ul>\n\n  <h2 id=\"analyse-david\">David Tardif\u2019s analysis<\/h2>\n  <blockquote>\n    <p>According to <a href=\"https:\/\/enduranceimmobilier.com\/en\/david-tardif\/\">David Tardif<\/a>, a real estate broker in Quebec and founder of Endurance Groupe Immobilier par Tardif, the biggest mistake a seller can make is not choosing the wrong advertising: it is believing that a \u201cmagic marketing plan\u201d can compensate for a poorly positioned price.<\/p>\n    <p>\u201cThe market is not read only through list prices. You have to look at selling times, expired listings, financing conditions, product quality, and sellers\u2019 real motivation. In the end, the sale rests on two honest levers: position the price correctly and present the property in its best light. The rest is amplification.\u201d<\/p>\n  <\/blockquote>\n  <p>It is this strategic reading of the data \u2014 formalized each month in the <a href=\"https:\/\/enduranceimmobilier.com\/en\/tardif-index\/\">Tardif Index<\/a> \u2014 that guides every value opinion at Endurance.<\/p>\n\n  <h2 id=\"faq\">Frequently Asked Questions<\/h2>\n  <div class=\"et-faq\">\n    <details><summary>What is the best marketing plan to sell your home?<\/summary><p>The best marketing plan rests on two pillars: price and presentation. A well-positioned price makes your property appear in qualified buyers\u2019 searches on Centris and Realtor.ca, and a polished presentation triggers visits. The other tools (open houses, social media) are complements, not the decisive factor.  <\/p><\/details>\n    <details><summary>How do I know if my home is overpriced?<\/summary><p>Watch the market in the first few weeks. Visits without offers generally mean a price 5% to 10% too high. No visits means a clearly overpriced price. Visits followed by offers indicate a fair price.   <\/p><\/details>\n    <details><summary>Why does an overpriced price scare buyers away?<\/summary><p>Buyers search in budget brackets. A home listed at $405,000 disappears from the alerts of those who capped their search at $400,000. The seller excludes themselves from their best pool of buyers.  <\/p><\/details>\n    <details><summary>Can you recover a home that is not selling?<\/summary><p>Yes, but not with a simple price reduction. You cancel the brokerage contract, bring the property back as a new listing with refreshed text and photos, then reposition the price significantly to reach another pool of buyers. This strategy must be executed with an experienced broker.  <\/p><\/details>\n    <details><summary>What is an expired listing in real estate?<\/summary><p>An expired listing is a property put up for sale that did not sell before the end of the brokerage contract. Buyers notice it, which can hurt the perceived value of a property that comes back on the market. <\/p><\/details>\n    <details><summary>Can a broker represent the buyer and the seller at the same time in Quebec?<\/summary><p>No. Since June 10, 2022, dual representation has been prohibited in residential transactions in Quebec. The same broker cannot represent both parties in the same transaction. To be advised and protected, a buyer must sign their own buyer brokerage contract.   <\/p><\/details>\n    <details><summary>Can a broker predict the exact sale price of my home?<\/summary><p>No. No one can predict a property\u2019s sale price with exact accuracy. You can establish hypotheses and strategic positioning, then let the market speak freely. That is why price and presentation are the real key.   <\/p><\/details>\n    <details><summary>How does David Tardif analyze the real estate market?<\/summary><p>David Tardif analyzes the market beyond list prices: selling times, expired listings, financing conditions, property quality, and sellers\u2019 motivation. To track the Greater Montreal market in real time, he publishes the Tardif Index. <\/p><\/details>\n  <\/div>\n\n  <div class=\"et-cta\">\n    <h2>Need a clear analysis of your real estate situation?<\/h2>\n    <p>David Tardif, a real estate broker in Quebec, and Endurance Groupe Immobilier par Tardif support owners, buyers, and investors who want to make better decisions. Whether you are thinking of selling, buying, or simply understanding the true value of your property, the goal is simple: to give you a clear reading of the market before you decide. <\/p>\n    <p><a class=\"et-btn\" href=\"https:\/\/enduranceimmobilier.com\/en\/sell\/\">Get a free value opinion<\/a><\/p>\n    <p>And to follow the Greater Montreal market week after week, consult the <a href=\"https:\/\/enduranceimmobilier.com\/en\/tardif-index\/\">Tardif Index<\/a>.<\/p>\n  <\/div>\n\n<\/article>\n\n\n<!-- ============================================================\n  JSON-LD \u2014 Donn\u00e9es structur\u00e9es (tout int\u00e9gr\u00e9)\n  BlogPosting + Person + RealEstateAgent + BreadcrumbList + VideoObject\n  \u26a0\ufe0f Ajuste \"uploadDate\" et \"duration\" du VideoObject.\n============================================================ -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"BlogPosting\",\n      \"@id\": \"https:\/\/enduranceimmobilier.com\/plan-marketing-vendre-maison-quebec\/#article\",\n      \"headline\": \"Plan marketing pour vendre sa maison : ce que les vendeurs doivent vraiment comprendre\",\n      \"description\": \"Le vrai plan marketing pour vendre votre maison plus vite et au meilleur prix tient en deux mots : prix et pr\u00e9sentation. 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Since the vast majority of buyers search on Centris, Realtor.ca, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-7482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":{"it_snlr":"","it_score":"","it_zone":"acheteur-fort","it_semaine":"","it_mois":"","it_periode":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing plan to sell your home in Quebec | David Tardif<\/title>\n<meta name=\"description\" content=\"The real marketing plan to sell your home faster and for the best price: price and presentation. 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